As over used as the tag line of "let's you do more with
less" is, that is exactly what happens when you properly
use Microsoft CRM segmentation.
Let's say that one of the products that you company
sells is the Alpha 5. Perhaps your company is getting
ready to replace the Alpha 5 with the Alpha 6 which has
many new features as well as compliance benefits in the
states of California, Arizona and Texas.
With CRM segmentation you could run a marketing
campaign targeting only companies who purchased the
Maybe your current sales data base has 100,000
prospects and clients in it but only 7,500 customers world
California, Arizona or Texas.
This means that instead of doing a mass mailing to
100,000 that you can do a targeted mailing to 500. If
the cost of each mail piece, including postage, that you
Not only would your mailing cost for the campaign be
dramatically lower but now you can make your messaging
much more relevant to your target group.
Now instead of sending out a generic message to the
100,000 people in your data base your messaging might be
something along the lines of:
As an owner of the Alpha 5 since March 4, 2009, I am
excited to let you know that we are getting ready to
come out with the Alpha 6.
The primary advantages of the Alpha 6 over the Alpha 5
Plus the Alpha 6 is in full compliance with your new
Texas OSHA regulation A5208 which the Alpha 5 is not.
For the next 90 days, until Dec 21, 2011, you can
purchase the Alpha 6 at our prefered customer
promotional pricing of $72,500.
After Dec 21, 2011 the price of the Alpha 6 will return
to its normal price of $105,000.
I will give you a call in the next few days to discuss
If this sounds like something that you would like to learn more about, then give us a call at 858-541-1820 or send us an email at email@example.com and we will tell you more about how you can put this power of CRM segmentation to work for you.
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