When sales, marketing, and service teams increase their
productivity through the use of a holistic CRM solution,
Business growth, cost optimization, customer
relationships-these are among CEOs' top priorities
this year, according to a recent survey of 704 CEOs
conducted by The Conference Board.
Addressing all three is no easy feat. As executives
strive to maximize business growth, they often
struggle to strike a balance between lowering
operational costs and meeting rising customer
expectations. However, keeping pace with customers'
ever-increasing expectations while growing
revenues is possible.
One way to do so: improve frontline employee
productivity, with a goal to optimize overall business
Too often, productivity is confused with simply
demanding more from employees. Instead, decision-
makers need to think more holistically about how
they're going to increase total business
productivity by applying the right mix of people,
processes, and technology.
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