CRMTips
What’s the difference? The difference is whether you are compliant with anti-SPAM laws and if your message is of interest to your clients and prospects. If so, then email marketing – particularly in
We found that our response rate using both soared by 504 per cent! Those may not be common results, but it clearly shows that email can provide a big boost to your existing marketing.
#1: Build a permission-based mailing list. Gather email addresses from every point of contact you have – retail point of sales, trade shows, business card exchanges, your website and any way else you can think of. THEN, get their permission to email them materials A CRM system can help maintain
Don’t use excessive hyperbole, capital letters or exclamation marks in your SUBJECT line as these often trigger spam filters to block your email. Using a CRM system can ensure that you are only sending the type of offers that your prospects are interested in.
The laws require that you have accurate FROM information, a SUBJECT line that is consistent with the content, and you must "have a legitimate physical address shown.
If you want to learn more about how we can help you use your CRM to put an effective email marketing system in place that will allow your people to do more with less to drive increased profits while lowering costs then give me a call at 858-541-1820 or send me an email at rick@rbdata.com and I will be glad to tell you more.
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