I'd like to give you an experience based Microsoft CRM vs Goldmine CRM review, so that you can match up the right platform with your requirements.

We'll first go over a brief overview of the CRM software provided by both Microsoft as well as Goldmine and then proceed to compare them on the basis of their utilities and what you need.

Onward…

# 1 : The Microsoft CRM Platform

With it's service intensive "Dynamnics" CRM, Microsoft has tried to segment your marketing efforts into targeted groups of your consumer base. The idea being that it's easier to stear your sales funnels to a targeted group with a common set of needs, when the same effort is accounted for the same consumers in your customer service.

Ultimately, your lists of leads and continuity customers, along with their service history and analytics, can be ported into multiple formats that will be used in different formats of sales accounts, workflows and moving sales plans (hence the name "dynamics").

These will be used by your customer service team to form important cases and feed them into your consumer knowledgebase. It also allows you to manage several contracts and updates on them, all integrated into one complex byt powerful platform!

That's a pretty strong usage strategy for a CRM, I'd say.

Microsoft CRM uses .NETAJAX technology, which makes using it comparable to using a seperate client program. Easy to use SQL data.

With experience of having worked on it in different firms, what I've seen is that people use the Microsoft CRM due to it's tight integration with Outlook, Word & Excel and the user interface. Also,firms that had their data on Exchange and SQL preferred it.

The only places where the team didn't choose Microsoft was because they avoided everything from Microsoft and it was just a general negative feeling that would often lead to many problems.

Long run Cost:

Per user – Moderate
For large lists – Moderate
For multiple service divisions – Moderate

Positives:

> Excellent Remote Access
> Intuitive interface
> MS product compatibility
> High level of customizability
> Easy extensions with the API
> Strong data structures with lower coupling

Negatives:

> Still a lot of clicking to get tasks done
> Restricted web interface

# 2 : The Goldmine CRM Software Package

This platform too focuses on list division, but the primary and stronger focus is on sales-automation and project scheduling. It's intensive. Even the calls monitored will have their own clocking module running separately with respect to project progress and consumer queries!

Though an advantage, many have found that for smaller servicing requirements, going over the entire reporting and synchronization process a number of times can, and does, get cumbersome. For bigger projects and a large number of customers for every product/service, it can work wonders.

Since this is again Windows based, some firms like to have it sitting right next to their Informix and Oracle databases. It gets easy to work with their tables when modifying them in windows with Goldmine.

Long run Cost:

Per User – Moderate to Slightly High
For Large Lists – Moderate
For multiple service divisions – High

Positives:

> Many 3rd party tools and add-ons
> Lots of features and modular orientation
> What it does it tends to do well

Negatives:

> User interface is complicated and overloaded
> Bad usability
> Not as customizable as Microsoft CRM

A FAIR COMPARISON:

With the servicing part known to you, let's compare these on a technical basis, something many people writing a Microsoft CRM vs Goldmine CRM review goof-up with bias when giving their opinion. So hang tight…

# 1 : Ease of Use

Goldmine = BAD
Microsoft = EXCELLENT

# 2 : Ability to customize

Goldmine = Moderate, can add custom fields and views
Microsoft = Excellent, as it is really a development platform that you can add custom fields, views, tables and integrate it with your other key business applications

# 3 : Interface

Goldmine = Client platform on windows and has been improved with Premium Edition
Microsoft = Web based (better networking utlization)

# 4 : Software Complexity

Goldmine = MODERATE with a somewhat convoluted data structure
Microsoft = EXCELLENT

# 5 : Training

Goldmine = Needs tough training
Microsoft = Needs less training effort as it has Office look and feel

That said, I would finally give you my ideal choice. I have used both extensively and am truly better off with the Microsoft CRM. But again, that's my experience saying.

Your performance needs and target market will ultimately dictate what you'll love.

Both solutions offer free 30 day trial version so I would suggest that you try both and see which product you prefer.

The actual CRM software cannot only arrange customer information, but additionally supplies a method to monitor sales leads and possibilities from the time they may be up to once the sale is sealed. It's an approach widely utilized for the control over a business connection with clients and sales leads.

It's really down to using technology to arrange and synchronize company processes, primarily sales activities, but additionally marketing procedures, customer support and tech support.

The general goals will be to determine, attract and seize new business, and keep the existing ones and also motivate former clients to get back together with the company. It details a business technique throughout the enterprise, such as the divisions of interaction together with the customer in addition to customer relationships sections.

Measuring is vital to the implementation of the strategy.

CRM is frequently an information program that may be manipulated manually, as a token program or perhaps an automated computer system. It truly is software created for taking care of customer relationships (CRM), which may be installed straight to a computer or perhaps a web-based program, accessible only on the internet.

Microsoft CRM systems are of help and beneficial in the handling of all the client information such as names, telephone numbers, residences and buying history where people in the common are already familiar and use Outlook every day because of the tight integration between Outlook and Microsoft CRM.

Technological innovation and the Internet already have transformed just how businesses and enterprises deal with CRM strategies since the technological developments also delivered a modification of the buying habits of the customer. and offer brand new ways for the business to convey together with the clients and acquire data on them.

With every fresh step drawn in the realm of the technology, especially the conception connected with self-service channels such as the Internet and smartphones, associations with customers are digitally controlled.

Many facets of CRM are dependent mainly on technology. However the strategies of an improved CRM system can acquire manage along with link data in addition to information concerning the client, so as to help you promote then sell services more efficiently.

Sales increase, improved client satisfaction, and substantial financial savings are benefits to the company.

Proponents point out the technology ought to be carried out only together with a cautious tactical and operational preparation. 

Successful CRM implementations are always more about refining and automating business strategies than technology

The largest challenges that the CRM might have is inadequate usability which is why Microsoft made the decision to tightly integrate Microsoft CRM which 80% of business already know and use.

By having an easy to use interface dramatically improves user adoption.

No CRM system can be considered a success unless everyone in an organization will use it.

Microsoft is stressing the release of "Wave 1" of its new work on social features of the new release, including activity feeds, a new mobile activity feeds client, microblogging, and conversations.

The service update also includes a new unified platform between Dynamics CRM Online and Office 365 which includes Exchange Online, SharePoint Online, and Lync Online, as well as access to Office web applications and, optionally, user licenses for Microsoft Office on the desktop. 

To see a video that goes into the new enhancements, click

This white paper describes a step by step approach to building business intelligence (BI) capabilities starting with reports and ending with a combination of dashboards, what if analysis as well as automatic alerts when certain key conditions arise.

To read this white paper click here. 

So many companies do a great job of capturing information in their Microsoft CRM system but are awful at being able to use that information to make better decisions faster.

What about you?

Are you quickly able to quickly segment your data base to execute a new marketing campaign so that it is targetted just those customers who have purchased a certain product in the last 18 months?

Are you able to identify the characteristics of your most profitable customers such as

* SIC Code
* Zipcode
* Company Size
* Position of purchaser
* Is company in growth mode or decline

* Etc

so that you can intelligently purchase a new list of prospects?

Do you know what the average lifetime value of a customer is along with the margin rate?

Do you understand the behavior of a customer who is growing discontent with your product or service BEFORE they stop being a customer?

If you use your website to either conduct sales or generate leads do you know things like:

* How many unique website visitors it takes to generate a lead
* How many leads it takes to set an appointment
* How many appointments it takes to generate a sale?

The point is to be able to successfully grow your business you must know your numbers (commonly called metrics).  If you do, then you are in a position to make better decisions faster.

To help you get started, we are offering you a free 60 minute Business Intelligence Quickstart consultation.  This offer is valued at $250, is limited to the first 8 companies that request it and expires on July 8, 2011.  Sorry, but this offer is limited to US based companies who have over 25 employees.

If you would like to take advantage of this offer, please contact us at 858-431-1820 or by email at info@rbdata.com and we will set up a mutually convenient time for your free Business Intelligence Quickstart consulation.

To learn more about Microsoft CRM contact us at info@rbdata.com or call at 858-541-1820.

    1.       The state or quality of being efficient.

    2.       Accomplishment of or ability to accomplish a job with a minimum expenditure of time and effort.

    3.       Effective operation as measured by a comparison of production with cost (as in energy, time, and money.)

The ratio of the useful energy delivered by a dynamic system to the energy supplied to it.

Does it still seem simple enough?
    

Perhaps not, but it is a word that we hear every day in our businesses and impress upon our employees that they need to be efficient. 

How do you know if you are efficient within your company?

If you think you are efficient because your revenue is good, you may be mistaken.  It's definitely a benefit if you have good revenue, but you may still have inefficiencies which are hindering an even larger revenue potential. 

If you are struggling to hit your revenue goals, then this is a telltale sign that you can be more efficient in your operations.
 

As a business operates we need to look at our efficiencies on a daily basis to measure our successes.

Take some time to review your current software, reports, processes, cross-department communications and workflows to see if they still make sense in your business.  You may quickly find out where you can redefine your business to become more efficient.

For more information on how RB Data Services can make your  organization more efficient, contact us today at
858-541-1820 or at info@rbdata.com. 

You can now get more done in a cost effective manner with ready to use tools in addition to tools that you can customize for your business needs. Microsoft Dynamics CRM gives you the tools for:

· Donation and pledge management
· Member and constituent management
· Volunteer tracking
· Campaign management
· Case management
· Event management
· Tailored dashboards and reports

"Nonprofits and NGOs are always challenged with doing more with less," said Sarah Barnhart, senior program manager of community affairs at Microsoft. "We see technology as being a key enabler of helping nonprofits to reduce administration and focus their resources on where they can have the biggest impact. Microsoft Dynamics CRM for nonprofits and NGOs includes customized features that simplify administration and management for organizations of every size."
 

Download the Microsoft Dynamics CRM brochure for non-profits. Designed to support your cause with affordable, versatile constituent management.

Contact us today at info@rbdata.com or 858-541-1820 to see if your non-profit organization is eligible for this great offer and to learn how Microsoft Dynamics CRM can take your organization to a whole new level.

You may have heard of Microsoft Dynamics® CRM, but it is commonly thought of as a solution for customer service. After all, CRM does stand for "customer relationship management". With that said the same scenarios apply to patient relationship management and Microsoft Dynamics CRM can and does alleviate the pains of the healthcare industry as well. Here are a few ways it helps to increase your patient satisfaction:

You can coordinate delivery of patient care throughout the organization with easy access to all patient records.

You can develop more efficient and effective case management.You can increase time spent on patient-focused activities.  

You can increase time spent on patient-focused activities.

You can deliver better coordinated outreach and educational activities that target specific communities or populations.

Microsoft Dynamics CRM gives you better insight into your patient records, making it possible to take that proactive approach you've always wanted. Download this informative healthcare whitepaper to learn more: Patient Relationship Management: An Approach that Improves Patient Satisfaction and Health.